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Nabhi Sutra Expands to the USA: Introducing Ayurvedic Wellness to a New Audience

Updated on: 28 June,2024 06:09 PM IST  |  Mumbai
BrandMedia | brandmedia@mid-day.com

By launching in the USA, Nabhi Sutra emphasizes its belief that the benefits of Ayurveda are universal and can enhance lives worldwide.

Nabhi Sutra Expands to the USA: Introducing Ayurvedic Wellness to a New Audience

Nabhi Sutra

Nabhi Sutra, a pioneer in Ayurvedic wellness, is proud to announce its expansion into the USA market. With a steadfast commitment to promoting holistic health, Nabhi Sutra offers a unique range of belly button oils that bring the ancient practice of Nabhi Chikitsa to a new audience. This expansion underscores the universal appeal and benefits of Ayurveda, a time-honored system of medicine originating in India.


In the United States, interest in Ayurvedic practices has been steadily increasing. According to Verified Market Research, the global Ayurveda market alone will increase to US$ 16 billion by 2026 at a CAGR of 15.5%. Through increasing the share of value-added products and an integrated marketing plan, there is potential to grow the Indian Ayurveda export market to US$ 10 billion by 2030. According to the National Institutes of Health, approximately 240,000 Americans currently use Ayurvedic products and therapies, reflecting a growing trend towards holistic and natural health solutions. Nabhi Sutra's entry into this market aligns with this trend, offering Americans access to authentic Ayurvedic wellness products.


By launching in the USA, Nabhi Sutra emphasizes its belief that the benefits of Ayurveda are universal and can enhance lives worldwide. Founded on the principles of Ayurveda, Nabhi Sutra provides a variety of belly button oils crafted with natural, high-quality ingredients. These oils are formulated to address a range of health concerns, including joint pain, skin care, digestion, and stress relief. By utilizing the navel as a focal point for healing, Nabhi Sutra combines traditional practices with modern wellness to deliver effective solutions for the body and mind.

As part of its USA launch, Nabhi Sutra will introduce its flagship range of belly button oils:

  • Joint Pain Relief Oil: Targets joint and muscle pain for enhanced mobility and comfort
  • Daily Detox Oil: Supports detoxification and overall well-being
  • Sleep Inducing Oil: Helps to calm the mind and promote restful sleep
  • Menstrual Pain Relief Oil: Alleviates menstrual discomfort and promotes balance

Swati Vakharia, founder of Nabhi Sutra, shares her excitement about the US expansion. She says, “We are thrilled to bring Nabhi Sutra to the US market. Our mission has always been to make Ayurveda accessible to everyone, and this launch represents a significant step towards achieving that goal. We believe that the ancient wisdom of Ayurveda can transcend boundaries and improve lives everywhere.”

In today's fast-paced world, the holistic approach of Ayurveda offers a path to balanced and sustained health. Nabhi Sutra's products provide a natural, effective way to address common health issues, aligning with a growing preference for wellness solutions that prioritize overall well-being. By bringing its Ayurvedic products to the USA, Nabhi Sutra aims to make a positive impact on the health and wellness of individuals across the globe.

Nabhi Sutra recently gained national attention with its feature on the popular TV show Shark Tank India, showcasing its innovative products and commitment to Ayurvedic wellness. The feature highlighted the effectiveness and uniqueness of Nabhi Sutra's belly button oils, sparking interest and excitement among viewers.

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