Cricket begins a campaign for the hearts and wallets of American fans this week, as the T20 World Cup kicks off on Saturday (June 1) in Dallas, bringing the best of the sport to less familiar territory. The United States play Canada in the first match of the tournament co-hosted by the West Indies, while a temporary stadium in Nassau County, New York, hosts its first of eight fixtures on Monday (June 3). Lauderhill, Florida, will host four matches. Cricket boasts a billion fans around the globe but few adherents in the lucrative North American market, where fans are more accustomed to watching New York Yankees slugger Aaron Judge picking up a bat than Rohit Sharma or Jos Buttler. The ICC T20 World Cup runs from June 1-29.