KPG Roofings has established itself as the leading brand in India’s roofing sector, boasting the largest showroom network across the country.
In a significant move set to reshape the roofing tile industry in India, KPG Roofings, the most popular roof tiles brand in India and the country's top seller of ceramic roof tiles, has announced a strategic partnership with Terreal, one of Europe’s most renowned roof tile brands. This collaboration aims to merge KPG Roofings' extensive domestic network with Terreal's global expertise in terracotta products.
KPG Roofings has established itself as the leading brand in India’s roofing sector, boasting the largest showroom network across the country. Known for its high-quality ceramic roof tiles, KPG Roofings has become synonymous with durability and innovation, capturing the largest market share in the nation's booming roof tiles industry.
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Terreal, with over 3,300 employees across the globe, brings more than a century of excellence in producing terracotta building materials. As a revered European brand, Terreal's products are celebrated not only for their quality but also for their sustainability and aesthetic appeal, making them a preferred choice in numerous markets worldwide.
The partnership will officially kick off at the Roof India Expo, scheduled to take place from April 25-27, 2024, at the Bangalore International Exhibition Centre. The expo will serve as the launching pad for showcasing the synergistic potential of combining KPG Roofings’ robust distribution network with Terreal's innovative product lineup.
The collaboration is poised to introduce an array of advanced roofing materials to the Indian market, promising enhancements in both functional attributes and design aesthetics. "Our alliance with Terreal is not just a business expansion, but a leap towards redefining the architectural landscape of India," stated Rajeel KP, Director of KPG Roofings. "Together, we are set to deliver roofing solutions that embody sustainability, durability, and unparalleled style."
Further strengthening its international footprint, KPG Roofings has also forged new partnerships with Kanmuri, Indonesia's most sold roof tile manufacturer, and Kilichoglu, the leading roof tile brand in Turkey. These alliances are set to bolster KPG Roofings' mission to be at the forefront of the terracotta revolution, introducing high-quality, premium clay roof tiles to the Indian market.
These international collaborations enhance KPG Roofings' product offerings, bringing global expertise and styles to Indian consumers who are increasingly prioritizing quality and brand reputation over price. "The market momentum for premium clay roof tiles is on the rise in India. Consumers are looking for quality and sustainability, and engineers and architects are leaning towards European designs that offer both," says Mr. Rajeel.
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