The Bollywood style peppy number ‘rishton ko gungunane do’ is captivating viewers all over.
Tiger Shroff acts in the latest ground breaking Bollywood style TVC directed by Avinash Nanda and Abhimanyu Mishra. The TV commercial dramatically tells the story of the ultra- luxury ethereal wedding collection of brand "WHITE HANGER" apparels. This Is a Bollywood style massive song and dance extravaganza woven into a new Gen Z story. The idea is about the new generation of freedom seekers who want to live their own dreams.
Director Abhimanyu says the commercial has dazzled audiences with the charismatic presence of Bollywood's powerhouse, Tiger Shroff doing a new trendy hook step that is fast catching with the club goers. Released in theatres along with Salaar And Dunki, this TVC is set in a big fat Indian wedding featuring a foot tapping dance extravaganza by Tiger.
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The Bollywood style peppy number ‘rishton ko gungunane do’ is captivating viewers all over. Hundreds of comments in social media are echoing the same sentiment. That this song has all the masala, tempo, beats and steps of a Bollywood superhit.
“We always style our craft around strong filmy concepts because Indians connect fastest with Bollywood based ideas” according to director Avinash.
“Our direction style and production is influenced to a large extent by the movies of the south. Their styling, their mass appeal, their larger than life scale and their disciplined style of film making is our working mantra” says director Abhimanyu.
The story & screenplay was crafted with an innovative concept revolving around Gen Z sensibilities on life and marriage in these fast moving, short attention span times by Abhimanyu Mishra & Bishakha Saha. It creates a strong case for seamlessly blending traditions with a modern outlook.
White Hanger is led by the extraordinary vision of Mr Sanjay Kumar Bhattad and Mr. Satish Mantri, in creating a strong national footprint for the brand .
Tiger Shroff's partnership with the visionary director duo is creating a synergy that not only enhances the brand’s likeability and equity but also leaves an indelible mark on the consumers’ mind. Both have made multiple award winning films and over 500 ad films for the finest brands in India and abroad.
Both directors, Abhimanyu Mishra and Avinash Nanda , boast a rich history of collaboration with celebrities, including Sachin Tendulkar, Kapil Dev, Ileana D'Cruz, Bipasha Basu, Hiten Tejwani, Navjot Singh Sidhu, Bobby Doel, Zayed Khan, Soha Ali Khan, Preeti Jhangiani, and the late Amrish Puri.
The TV commercial is produced by Vishaka Communications and Contrapunto Communications , Mumbai. The jingle sung by playback singer, Shahid Mallya, added a melodious touch, and last but not least the commercial was gracefully choreographed by Zui Vaidya. Industry insiders speculate that the combination of Avinash Nanda & Abhimanyu Mishra's directorial finesse will create yet another strong brand film .
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